Shoals Big Idea entry

People waste too much time trying to remember usernames and passwords for websites. Consider an e-commerce website. Why would the site use a process that annoys customers and slows down the ordering process? How much annoyance will a customer tolerate? Username/password combos are a relic of 1970s-era mainframes. It’s time to move on to something modern.

The Passport secure login system is software that integrates with a website’s back-end and front-end systems. The goal: to eliminate the need for a user to ever login to that website again. The secret is in the data. Every time a user visits a site, information is collected: IP address, browser type, and device type, just to name a few. Using some basic statistical processing, these individual data points can be correlated to an actual user. There’s no need to enter a password when the system already knows you.

Passport keeps the check-out flow linear, which results in more conversions, fewer abandoned shopping carts, and fewer customer support calls. Passport is more secure than the username/password  combo. Passwords can be cracked, stolen, or simply guessed. Passport eliminates that risk.

It’s time to move beyond traditional e-commerce systems. Let’s start by implementing a system that increases site usability and increases revenue. Let’s start with Passport.

Test 2

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This is a test post so please disregard it and move along

Sed ut perspiciatis unde omnis iste natus error sit voluptatem accusantium doloremque laudantium, totam rem aperiam, eaque ipsa quae ab illo inventore veritatis et quasi architecto beatae vitae dicta sunt explicabo. Nemo enim ipsam voluptatem quia voluptas sit aspernatur aut odit aut fugit, sed quia consequuntur magni dolores eos qui ratione voluptatem sequi nesciunt. Neque porro quisquam est, qui dolorem ipsum quia dolor sit amet, consectetur, adipisci velit, sed quia non numquam eius modi tempora incidunt ut labore et dolore magnam aliquam quaerat voluptatem. Ut enim ad minima veniam, quis nostrum exercitationem ullam corporis suscipit laboriosam, nisi ut aliquid ex ea commodi consequatur? Quis autem vel eum iure reprehenderit qui in ea voluptate velit esse quam nihil molestiae consequatur, vel illum qui dolorem eum fugiat quo voluptas nulla pariatur?” Continue reading “This is a test post so please disregard it and move along”